Hard Rock International, alongside global brand ambassador Lionel Messi, has introduced Captain Messi, a powerful new superhero alter ego for the legendary athlete. With his signature kick and a sleek superhero style, Captain Messi is captivating fans both at Hard Rock Cafe Maldives and online.
To bring this iconic transformation to life, Hard Rock and Messi have launched a limited-edition, posable Captain Messi toy. Fans can snag this exclusive collectible with a Kid’s Menu order at Hard Rock Cafe Maldives or through in-room dining at participating hotels like Hard Rock Hotel Maldives. It’s a first for Messi, as he’s never before been involved in creating a toy in his likeness. The collectible figure is also available worldwide at Rock Shops and online as part of the Captain Messi retail collection, which includes everything from backpacks to water bottles and apparel.
Messi, who is thrilled with the project, shared that the idea felt particularly special after watching superhero movies with his children. He hopes Captain Messi will inspire young fans and families alike to chase their dreams and work hard to reach their goals.
To celebrate the launch, Hard Rock Cafe Maldives hosted a lively event for Messi’s young fans, including special activities with members of the Maldives’ National Futsal Team. Themed games, two-a-side football matches, and skill challenges led up to the big reveal of Captain Messi.
Adding to the excitement, Hard Rock Cafe Maldives introduced new kid-friendly menu items, featuring cheese and pepperoni pizza. These new offerings complement a diverse menu for kids, including grilled chicken salads, fresh fruit, and chicken tenders.
Jim Allen, CEO of Seminole Gaming and Chairman of Hard Rock International, expressed his enthusiasm about the continued partnership with Messi, who, for over three years, has been an invaluable part of Hard Rock as an ambassador. Recently, Messi even headlined Hard Rock’s “Come Together” campaign to promote its Unity by Hard Rock™ global loyalty program, bringing exclusive benefits to over 200 Hard Rock locations worldwide.
This launch of Captain Messi isn’t just a toy release—it’s a thrilling celebration that captures the magic of Messi’s legacy and Hard Rock’s spirit of unity.
